How to Create Facebook Business Page | Step-by-Step Process

Facebook is by far the most popular social network across the globe with over one billion people logging into it on a daily basis and more than two billion people using it on a monthly basis. There is therefore a great chance that you will reach and connect with your target audience through Facebook.

You don’t have to waste any more time snooping around Facebook trying to figure out how everything works. In this article, we are going to take you through step-by-step process on how to create Facebook business page.

But before we begin this process, let us throw more light on what this Facebook business page entails.

Facebook business page is an online page where you make your products or services (business) known on Facebook being the largest social network across the globe. This page allows you to connect to your target customers (people that know the worth of your products or services). You can also communicate with other brands and engage your customers in conversation.

Once you create Facebook business page, you can easily post your products or services as much as you want. You can also check out what works for other individual business and brands, and then make your own changes thereby increasing your brand awareness.

To create Facebook business page won’t take a lot of your time. Since you already have the ideas, body text, photos and videos, simply follow the steps listed below and get your page running.

 

How to Create Facebook Business Page

 

Step 1: Register for Facebook Business Page

To create and register for Facebook business page, you have to first of all log in to own Facebook account.

Note: Any information from your personal account will not be made public on your business page (which means that all your Facebook personal information is still safe).

On the right hand side of your Facebook page, find and click on the “Create” button. Then from there, select “Page” from the menu. You will see a drop-down list, from there, find and select “Page” to create your Facebook page.

Or You can also click on this link ‘‘https://www.facebook.com/pages/creation/’’ to create a Facebook page.

Facebook will give you two options, namely; “Business or Brand” and “Community and Public Figure”. But since we are creating Facebook business page, click on “Get Started” under the “Business or Brand” button.

 

Step 2: Enter your Business Information

This is where you fill out the basic details of your business. This includes the Page Name (this is the name of your business), Category (this is the category that best describes your business or brand like fashion, makeup, design, etc.), Address (this is where your business is located). You can also add your business phone number if you so wish. There is still an option to hide your business address from Facebook users including changing any of your business basic information at any time you want in future.

When you have finished, click on “Continue.”

 

Step 3: Upload Profile and Cover Pictures

The next step is to upload your profile and cover pictures.  Note that the pictures that you choose to upload should align well with your brand and should be able to identify your business. Therefore, it is very important that you select a good quality picture. Many businesses use their logo as a profile picture, so you can choose if you want to use logo or picture for your profile picture but it all depends on your business or brand. For Facebook profile picture, the ideal size is 170 x 170 pixels which means 170 pixels length and 170 pixels width.

It is worth to note that any profile picture that you choose will be cropped to a circle, so you have to be careful while selecting pictures. When you are done selecting profile picture, click on “Upload Profile Picture”.

 

The next is cover picture. You have to choose a cover picture for your Facebook page. Remember that cover picture is the first thing that visitors notice when they enter into your Facebook page, so it is important that you choose a good picture that captures the essence of your brand and business.  For Facebook cover pictures, the ideal size is 820 x 462 pixels which also means 820 pixels width and 462 pixels length.

It’s worth to note that you can upload a cover video or even put together a slideshow of images in place of your cover picture. But the videos must be short, between 20 and 90 seconds long with 1080p resolution maximum. And you have to upload it in an mp4 or .mov format.

When you have done that, click on “Upload a Cover Photo”.

 

Step 4: Create your Username

Your username is the name people will use to identify you easily on Facebook. It also tells people where to find you. Your username should not be too complicated, it should be easy to type and remember. You have to remember that your username is going to be used in most of your interactions on Facebook and people will also use it to tag your page in images and post. It is ideal for you to use the same username on all your social media profiles. This is to enable your audience to be able to locate you much easier on your other pages and profiles.

To create a username, click on the “About” tab on the left hand sidebar, and then click on “Create Page @username.” A box showing links for people to connect with your business on Facebook will come up.

 

 

Step 5: Add Additional Business Information

This is the place that you tell your readers more about your business. You have to enter all important information about your business such as your website name, the available hours, your contact information, and so on.

To get started with the additional information, go to the left-hand menu, find and select “About”.

 

 

Step 6: Add your Story

This is the place that you tell people about your business. Just write a little story or short summary about your business. This tab is located on the right hand side of the Facebook Page. While adding a story, Facebook permits you to add things like header image, title and body text. Many business page copies their “About Us” page and paste it in this section. When you have finish this stage, you can save it to publish later.

To add your story, go to the “About” tab and click on “Tell People About your Business.”

 

 

Step 7: Add a Button to your Page

When you have finished inputting all the important information of your business, you can then create a button to your business page. This button acts as your Facebook page’s call-to-action (CTA) and it is free. The button is located at the top right-hand of your business page just below your cover photo. There are several types of buttons available for you to choose from such as: Book with You, Contact You, Learn More, Shop, or Download. You can then select any of the buttons that best suits your business. For example, if you have an eCommerce business, it is best to go for “Shop with you or make a donation.” You can then select “Shop Now” or “See Offers.”

To add a button to your Facebook business page, click on the blue “+ Add a Button” option on the left-hand side of your business page below your cover image. And when you are done, click on the “Finish” button.

 

Step 8: Create and Pin an Article to your Page

This is now the time to create an article and pin it on your page. Facebook allows you to pin just an article on top of your page so that people viewing your business page will always see it. In fact, it is always the first post anybody entering your page will see.

When you have created your post, click on the three dots that represents the drop-down menu. Then click on “Pin to top of page.”

 

 

Step 9: Market your Facebook Business Page

To market your Facebook business page, you have to be active on Facebook in order to grow your own audience. You also have to be active on other relevant groups where your target audience are also active.  You can also market your business page by socializing with other brands pages. When you like other pages, their content will be added to your page’s news feed. It will also help you to communicate with and reach out to other pages.

This is a great way to build your network.

 

Step 10: Invite Friends to Like your Page

Facebook will bring out your current Facebook friends and prompt you to invite them to like your business page. This is a great start. Your existing Facebook friends will help to provide and boost likes on your new Facebook business page.